A flat commission rate is the least effective way to run an affiliate programme. It rewards every publisher the same regardless of the value they add. We build commission structures that incentivise the right behaviour, protect margin on high-value products, and give you levers to drive performance when you need it.
What's Included
We design commission frameworks that pay publishers fairly for the value they create, protect your margin on low-margin SKUs, and create performance incentives that drive the publisher behaviours you actually want.
Get a ProposalOur Process
We work with your finance team to understand margin by product category and set commission ceilings that protect profitability. Affiliate revenue is only valuable if it's profitable revenue.
We analyse commission rates across competitor programmes and your publisher base to understand what rates are competitive without being excessive. Overpaying is as damaging as underpaying.
We design a tiered structure with clear criteria: standard, silver, gold, and exclusive tiers based on revenue contribution, publisher quality, and strategic value. Each tier has different rates and benefits.
We configure the structure in your network interface, communicate changes to publishers, and monitor the performance impact. Commission changes always include a 30-day monitoring window.
FAQs
A tiered structure pays different commission rates to different publishers based on their performance or value. A publisher driving £100,000 per month deserves a higher rate than one driving £1,000. Tiering aligns incentives and rewards the publishers who invest in your programme.
Almost always yes. New customers have higher lifetime value than returning ones. Paying a premium commission for new customer acquisitions incentivises publishers to target new audiences rather than recycling your existing customers.
With basket-level commission rules. Most networks allow you to set different commission rates by product category, exclude sale items entirely, or cap commission on discounted orders. We configure these to protect your margin during promotions.
Structural changes quarterly at most. Tactical rate changes for promotions or publisher incentives can happen more frequently. Too many changes confuse publishers and damage relationships. Stability matters as much as optimisation.
Ready to Start?
Share your current commission rates and we'll tell you what you're overpaying for and what changes would drive more revenue. No charge.