Most affiliate programmes have 200 publishers but only 10 driving revenue. The rest are parasitic, dormant, or cannibalising your paid search. We recruit publishers who drive incremental revenue and manage the relationships that matter.
What's Included
We segment publishers by type, quality, and incremental value. Content publishers, comparison sites, cashback, influencers, and sub-networks each need a different recruitment approach and a different commercial relationship.
Get a ProposalOur Process
We map your current publisher base against your revenue goals and identify gaps. Which publisher types are missing? Which existing publishers are underperforming? What is your current revenue concentration risk?
We build a recruitment plan by publisher type and priority tier. Premium content publishers require direct outreach and negotiation. Cashback and loyalty sites need commercial structures that protect margin.
We make direct contact with target publishers, negotiate commercial terms, provide creative assets and deep links, and manage the onboarding process to first conversion.
Established publishers get regular reviews, performance incentives, and first access to new products and promotions. We treat the best publishers as commercial partners, not just distribution channels.
FAQs
Content sites and editorial publishers, cashback and loyalty platforms, comparison and aggregator sites, voucher and discount code publishers, influencer and social media publishers, and sub-networks that provide access to long-tail publishers.
Network publisher directories, direct outreach to editorial sites in your product category, industry relationships built over 12 years of affiliate management, and systematic competitor programme analysis to identify publishers driving revenue for similar brands.
Carefully. Voucher publishers can be high volume but low incrementality -- they often claim credit for conversions that would have happened anyway. We audit their contribution using basket analysis and attribution modelling before setting commercial terms.
Quality over quantity. A programme with 50 high-quality, active publishers will significantly outperform one with 500 dormant ones. We focus on active publisher count and revenue concentration rather than total publisher numbers.
Ready to Start?
Tell us about your current programme and we'll identify the publisher types you're missing and what they could add to your revenue. Free audit.