SHOPPING FEED BUILD

Shopping Feeds That
Win the Shelf.

A poorly built feed is invisible. We engineer Google and Microsoft Shopping feeds from the ground up, with optimised titles, attributes, and category taxonomy that drives impression share and lowers cost per click.

Get a Proposal All Feed Management Services
62%
Average improvement in impression share
48hr
Typical feed build turnaround
200+
Feed builds completed
£0
Wasted spend from disapproved products
WHAT'S INCLUDED

Feed Architecture That Performs

We build Shopping feeds that get every product found, approved, and clicked.

Get a Proposal
  • Full Google Merchant Center account setup and configuration
  • Custom feed schema design for your product catalogue
  • Title optimisation using search demand data
  • Google product taxonomy mapping (correct category assignment)
  • Microsoft Merchant Center mirroring and setup
  • GTIN, MPN, and brand attribute completion
  • Supplemental feed creation for title and attribute overrides
  • Feed health monitoring and disapproval alerts
OUR PROCESS
01

Catalogue Audit

We analyse your existing product data, identify gaps, and benchmark current feed quality against Google's requirements and best practice.

02

Feed Architecture

We design the feed schema, title templates, and attribute mapping rules to maximise relevance and approval rates across both platforms.

03

Build and Submit

We build the feed, submit to Google and Microsoft Merchant Center, and resolve any initial disapprovals before go-live.

04

Ongoing Optimisation

We monitor feed health weekly, update titles and attributes based on performance data, and iterate to improve impression share and ROAS.

FAQ

How long does a feed build take?

Most feeds are built and live within 48 hours of receiving your product data. Larger catalogues or complex attribute requirements may take 3 to 5 days.

Do you need access to our CMS or platform?

We can work from a direct feed URL, a flat file export, or via API. We support all major platforms including Shopify, Magento, WooCommerce, and BigCommerce.

Can you fix an existing feed rather than rebuilding?

Yes. We audit your current feed first and recommend the most efficient route, whether that is a patch, a supplemental feed, or a full rebuild.

Do you manage Microsoft Ads as well as Google?

Yes. We build and maintain feeds for both Google Shopping and Microsoft Shopping as standard.

Ready to Fix Your Feeds?

Talk to our feed management team and get a free audit of your current setup.

Get a Free Audit