Product Title & Attribute Enrichment

TITLE & ATTRIBUTE ENRICHMENT

Titles That Rank.
Attributes That Convert.

Your product titles and attributes determine whether you show up, and whether you get clicked. We enrich both at scale using search demand data, category benchmarks, and platform-specific best practice.

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2.8x

Average CTR improvement after title enrichment

94%

Attribute completeness rate achieved

1M+

Titles optimised across client catalogues

12%

Average CPC reduction post-enrichment

WHAT'S INCLUDED

Enrichment That Moves Revenue

We optimise every title and attribute for the channel, the category, and the search intent.

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Search demand-led title template development by category
Brand, colour, size, material, and gender attribute completion
GTIN, MPN, and product identifier sourcing and verification
Supplemental feed creation for non-destructive title overrides
Category-specific keyword integration into titles
Attribute gap analysis and prioritised completion plan
A/B title testing and performance tracking
Ongoing enrichment as catalogue grows or changes

OUR PROCESS

Attribute Gap Analysis

We audit your current feed against platform requirements and best practice, producing a prioritised list of attribute gaps and title issues.

Title Template Development

We build category-specific title templates using search volume data, top-performing competitor titles, and platform ranking signals.

Bulk Enrichment

We apply enrichment at scale across your catalogue, using a combination of automated rules and manual quality checks for high-value SKUs.

Performance Tracking

We track CTR, impression share, and conversion rate before and after enrichment, iterating templates based on what the data shows.

FAQ

Can you enrich titles without changing our source data?

Yes. We use supplemental feeds to apply title overrides at the feed level, leaving your source data untouched.

How do you source missing GTINs and MPNs?

We use manufacturer databases, retailer data matching, and product research to source missing identifiers for your catalogue.

How long does bulk enrichment take?

Most catalogues up to 10,000 SKUs can be enriched within 5 to 7 working days. Larger catalogues are scoped individually.

Do you enrich for marketplaces as well as Shopping?

Yes. We apply platform-specific enrichment rules for Google Shopping, Microsoft Shopping, Amazon, eBay, and other channels.

Titles That Rank.Attributes That Convert.