Most paid search accounts are structurally broken before they spend a pound. Keyword duplication, poor match type strategy, no account hierarchy. We build campaigns from a clean brief with the architecture that lets smart bidding actually work.
What's Included
We handle everything from initial keyword research through to campaign go-live and first optimisation cycle. You get a campaign structure that can scale, not one that needs rebuilding in six months.
Get a ProposalOur Process
We start with your business goals, margin data, and competitive landscape. Keyword research is built around intent and commercial value, not just search volume.
We design a campaign structure that separates brand from generic, high intent from research terms, and product from category. Clean hierarchy means better Quality Scores and easier optimisation.
Every ad group gets tightly themed keyword sets and ad copy written to match intent. Extensions are built to maximise real estate. Everything is QA'd before launch.
We monitor launch closely, adjust bids and budgets in the first 48 hours, and begin the first optimisation cycle within week two. No set-and-forget.
FAQs
A full account build for a mid-size ecommerce brand takes 10 to 15 working days from brief to launch-ready. Enterprise accounts with multiple markets or product lines take longer.
We audit first. If the account structure is salvageable, we restructure within the existing account to preserve history. If it's too broken, a clean rebuild is faster and delivers better results.
Yes. Our team writes all headline and description variants, tests them systematically, and iterates based on real impression and click data. Strong copy is a significant Quality Score lever.
It depends on your conversion volume and goals. We recommend manual CPC or max clicks to build data first, then transition to target CPA or target ROAS once there are enough conversions for smart bidding to learn from.
Ready to Start?
Share your current account structure and we'll give you an honest assessment of what it would take to make it work. No charge.