Google Shopping and Performance Max are the most powerful ecommerce ad formats available. Most agencies run them badly. We specialise in feed-first campaign architecture, audience-driven bidding, and creative that drives profitable volume at scale.
What's Included
We build Shopping and PMax campaigns from the ground up or take over and fix what's underperforming. Feed quality is the foundation. Campaign architecture and bidding strategy is where we drive the returns.
Get a ProposalOur Process
We start with your Merchant Centre data feed. Titles, descriptions, images, and attributes all directly impact impression share and conversion rate. We fix the feed before spending a pound.
We structure Shopping campaigns by product margin, intent signal, and audience type. PMax gets its own creative strategy with segmented asset groups, not one generic campaign for everything.
We configure target ROAS bidding informed by your actual margin data. Smart bidding needs clean conversion tracking as its foundation, so we audit and fix that first.
Weekly optimisation: search terms, audience performance, asset testing, and budget pacing. Monthly structural reviews to find the next revenue opportunity in your account.
FAQs
Both, managed correctly. Shopping campaigns give you precise control and transparency. Performance Max drives incremental reach using Google's AI. We run them in tandem with a clear budget split based on your data.
Yes. Declining Shopping ROAS usually comes from feed quality degradation, bidding drift, competitor changes, or poor PMax segmentation. We audit the root cause before changing anything.
Feed optimisations typically show improvement within 2 to 4 weeks. Bidding strategy changes take 4 to 6 weeks to settle as Google re-learns. Most clients see measurable ROAS improvement within 60 days.
Yes. We plan and produce all asset groups including headlines, descriptions, images, and video. Creative quality is one of the biggest levers in PMax performance and most accounts neglect it.
Ready to Start?
Tell us your current ROAS and we'll tell you what we think is possible. Free account review with no commitment.