Microsoft Advertising reaches 724 million monthly searchers that Google does not. CPCs are 30 to 40 percent lower on average, and the audience skews older with higher disposable income. Most ecommerce brands neglect it entirely. That's your opportunity.
What's Included
We manage Microsoft Advertising as a standalone channel, not just a Google import. Separate budgets, tailored creative, and Bing-specific optimisation to extract every pound of incremental revenue.
Get a ProposalOur Process
For new accounts, we build from scratch with Bing-specific keyword and audience research. For existing accounts, we audit the import quality and fix the adaptations that most agencies miss.
Microsoft Ads rewards different strategies than Google. We adjust match types, demographic bid adjustments, and ad scheduling based on Bing's unique traffic patterns and user demographics.
Microsoft Advertising uniquely allows targeting by LinkedIn job title, company, and industry. For B2B ecommerce or high-value consumer products, this is a significant differentiator.
We run Microsoft as an incremental revenue channel with its own budget and ROAS targets. Monthly reporting shows you exactly what it contributes beyond Google Ads.
FAQs
Almost always yes, provided your products are not exclusively youth-focused. Bing's audience spends more per order on average and competes with fewer advertisers. The incremental revenue at lower CPCs makes it a strong complement to Google.
You can, but you shouldn't just leave it there. The import is a starting point. Match types, keyword bids, and ad formats all need Bing-specific adaptation to perform well. A straight import typically underperforms by 30 to 50 percent versus a properly managed account.
A typical starting split is 10 to 15 percent of your total paid search budget on Microsoft. As performance data builds, we scale the proportion based on ROAS comparison.
Yes. Microsoft Shopping (now part of the Microsoft Merchant Centre) runs through the same feed as Google Merchant Centre with some adaptations. We manage both in parallel.
Ready to Start?
Tell us your current Google Ads spend and we'll give you a realistic forecast for what Microsoft Advertising could add. No obligation.