Site Architecture

Build a Site Structure That Scales with Your Catalogue.

Poor site architecture is the number one reason ecommerce brands plateau in search. We design URL structures, category taxonomies, and internal linking systems that let Google understand your catalogue and rank every page at scale.

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What's Included

Everything you need.
Nothing you don't.

We design scalable ecommerce architectures that balance user experience, crawl efficiency, and search performance. From flat URL structures to complex multi-category taxonomies, we build frameworks your team can scale without breaking SEO.

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  • Full taxonomy and category hierarchy design
  • URL structure strategy and naming conventions
  • Faceted navigation and filter page strategy
  • Crawl budget and indexation planning
  • Pagination and infinite scroll handling
  • Internal linking structure and anchor text strategy
  • Breadcrumb schema implementation
  • Canonical strategy for duplicate and near-duplicate pages
  • Migration planning and redirect mapping
  • Post-launch monitoring and validation

Our Process

How it works

01

Audit

We map your existing architecture, identify where Google is wasting crawl budget, and quantify the organic revenue being left on the table by structural issues.

02

Design

We design a new taxonomy that maps to real search demand. Every category URL, filter page, and product hierarchy is planned with both user intent and crawl efficiency in mind.

03

Implement

We produce a full implementation specification including URL maps, redirect lists, canonical rules, and internal linking blueprints that your development team can follow precisely.

04

Monitor

Post-launch we monitor indexation, crawl patterns, and ranking shifts daily. Architecture changes need careful shepherding. We stay close until the new structure is fully indexed and performing.

FAQs

Common questions

How do you handle faceted navigation without creating duplicate content?

We use a combination of canonical tags, robots meta noindex, parameter handling in Search Console, and selective internal linking to ensure only the most valuable filter combinations are indexed while keeping the user experience intact.

What happens to our existing rankings when we restructure?

With proper redirect mapping and a phased migration approach, restructures typically improve rankings within 60 to 90 days. We plan every migration with a detailed rollback procedure and monitor rankings daily throughout.

Do you work with our development team?

Yes. We produce developer-ready specifications and work directly alongside your engineers. We also provide QA testing pre and post launch to validate every redirect and canonical is working correctly.

Can you help with replatforming from one ecommerce platform to another?

Absolutely. Platform migrations are a specialism. Whether you are moving from Magento to Shopify, WooCommerce to BigCommerce, or building a custom headless stack, we provide full SEO migration planning and oversight.

Ready to Start?

Build a structure that
Google can navigate.

Share your current site structure with us and we'll identify your biggest architecture opportunities in a free initial review.

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