AUDIENCE STRATEGY

Right Person,
Right Message.

Audience strategy is the engine of paid social performance. We build the segmentation architecture, custom audience layers, and lookalike structures that let your creative work as hard as possible across every platform.

Get a Proposal All Social Media Services
35%
Average CPM reduction from better audience targeting
2.1x
Lift in ROAS from first-party data activation
100+
Audience segments built per account
48hr
Custom audience build turnaround
WHAT'S INCLUDED

Audience Architecture That Performs

We map, build, and activate the full audience ecosystem your paid social accounts need to scale efficiently.

Get a Proposal
  • Customer data audit and first-party data strategy
  • Custom Audience build from CRM, email, and purchase data
  • Lookalike audience modelling (1%, 2%, 5% tiers)
  • Funnel-stage audience segmentation (cold, warm, hot)
  • Suppression list setup to eliminate wasted spend
  • High-value customer lookalike modelling
  • Audience overlap analysis and exclusion architecture
  • Cross-platform audience sync (Meta, TikTok, Pinterest)
OUR PROCESS
01

Data Audit

We audit your existing customer data, pixel events, and CRM integration to understand what first-party signals are available and how to activate them.

02

Audience Architecture Design

We design the full audience map: cold prospecting, warm engagement, hot retargeting, and suppression layers, with clear funnel logic.

03

Build and Activate

We build all audience segments across your platforms, upload customer lists, configure exclusions, and connect data sources.

04

Monitor and Refresh

We refresh audience lists regularly, monitor audience size decay, and iterate lookalike seeds as your customer base grows.

FAQ

How much first-party data do we need to get started?

Even with a modest customer list of 1,000 to 2,000 records, we can build meaningful lookalike audiences. Larger lists give better performance.

Does GDPR affect how you use customer data for Custom Audiences?

Yes. We ensure all data usage for Custom Audiences is compliant with GDPR and each platform's data policies, including proper consent frameworks.

How do you handle audiences across multiple platforms?

We build a unified audience strategy that applies consistent segmentation logic across Meta, TikTok, and Pinterest, with platform-specific adaptation.

How often are audience lists refreshed?

We refresh customer upload audiences monthly as standard, and more frequently for high-velocity brands with large purchase volumes.

Ready to Scale on Social?

Talk to our paid social team and get a free audit of your current campaigns.

Get a Free Audit