DYNAMIC PRODUCT ADS

Every Product,
Every Shopper.

Dynamic Product Ads are the highest-converting paid social format for ecommerce. We build and manage DPA campaigns across Meta, TikTok, and Pinterest that show the right product to the right person at exactly the right moment.

Get a Proposal All Social Media Services
5.1x
Average ROAS on DPA retargeting campaigns
£0
Wasted spend on out-of-stock products
Real-time
Product catalogue sync across platforms
3x
Higher CTR vs standard image ads
WHAT'S INCLUDED

DPA Campaigns Built to Convert

We handle every layer of dynamic product advertising, from catalogue feeds to creative overlays to audience strategy.

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  • Product catalogue feed build and optimisation for social platforms
  • Meta Advantage+ Shopping Campaign setup and management
  • DPA retargeting campaign build (viewed, added to cart, purchased)
  • Broad audience DPA prospecting (catalogue-based)
  • TikTok Catalogue Ads setup and product feed connection
  • Pinterest Shopping Ads and catalogue integration
  • Creative overlay and template design for DPA formats
  • Feed health monitoring and disapproval resolution
OUR PROCESS
01

Catalogue Audit

We audit your product feed for completeness, quality, and social platform compliance, fixing any issues before campaigns go live.

02

Campaign Architecture

We design the DPA campaign structure across platforms, covering retargeting funnels, prospecting catalogues, and audience layering.

03

Build and Launch

We build all campaigns and ad sets, configure product sets, apply creative templates, and launch with correct event tracking.

04

Optimise for ROAS

We monitor feed health, creative performance, and audience overlap weekly, iterating to improve ROAS and reduce cost per purchase.

FAQ

What product catalogue formats do you support?

We support Meta Commerce Manager feeds, TikTok catalogue feeds, and Pinterest product feeds, and can build these from any ecommerce platform.

Can you handle large catalogues?

Yes. We manage DPA campaigns for catalogues from a few hundred to hundreds of thousands of SKUs, using product set segmentation to focus spend.

Do DPA campaigns work for prospecting as well as retargeting?

Yes. Broad-audience DPA prospecting (Advantage+ Shopping on Meta in particular) is now one of the strongest prospecting formats available.

How do you prevent ads for out-of-stock products?

We implement real-time feed sync and availability filtering so out-of-stock items are automatically excluded from active ad sets.

Ready to Scale on Social?

Talk to our paid social team and get a free audit of your current campaigns.

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