UX DESIGN

Design Built
to Convert.

Great UX is not about beautiful screens. It is about removing every barrier between a visitor and a purchase. We design ecommerce experiences that are intuitive, fast, and engineered around your highest-value user journeys.

41%
Average uplift in add-to-cart rate post-redesign
2.8x
Improvement in checkout completion rates
180+
Ecommerce UX projects delivered
72h
Average time from brief to first wireframe

UX That Removes Friction

We map your user journeys, identify where people are dropping off, and redesign the experience so more of them convert.

Get a Proposal
  • Heuristic UX audit with conversion impact scoring
  • User journey mapping and drop-off analysis
  • Wireframes for key pages (PDP, PLP, cart, checkout)
  • High-fidelity Figma designs with component library
  • Mobile-first responsive design specification
  • Design system documentation for development handover
  • Prototype for stakeholder and user testing
  • Post-launch UX review and iteration recommendations

Our Process

01

Research

We audit your current site against heuristic principles, analyse your analytics for drop-off points, and review competitor experiences to identify the highest-impact opportunities.

02

Wireframe

We produce low-fidelity wireframes for every key page in the user journey. These are functional, annotated, and reviewed with your team before any visual design begins.

03

Design

We build high-fidelity Figma designs based on approved wireframes, including a component library, typography system, and responsive breakpoints for all screen sizes.

04

Handover

We deliver a complete design specification, component library, and developer annotations so the build team can implement the design without interpretation gaps.

Common Questions

We include prototype testing in our UX projects as standard. For larger projects, we can run structured usability testing sessions with real users from your target audience.

Yes. We frequently do focused UX projects on high-impact pages like the product detail page, collection listing page, or checkout flow without a full site redesign.

Yes. We deliver Figma designs with full developer handover documentation. We can work alongside any development team, in-house or agency.

We baseline conversion rate, add-to-cart rate, and checkout completion before launch, then track the uplift post-launch. Every project has defined success metrics agreed upfront.

Ready to Build Something That Converts?

Get a proposal from our ecommerce web build team.